Tether Acquires Minority Stake in Italian Football Giant Juventus FC

Tether, the company behind the $140 billion stablecoin, has made a significant move by acquiring a minority stake in Juventus Football Club, a leading Italian football giant. This investment marks Tether’s expansion beyond its core operations in digital payments, Bitcoin, and AI, as it seeks to diversify its portfolio in 2025 and integrate digital assets into the sports industry.

The acquisition aligns with Tether’s strategy to merge emerging technologies, such as digital assets, artificial intelligence, and biotech, with the sports sector. Paolo Ardoino, Tether’s CEO, stated that the firm aims to be a pioneer in this space, driving global change and exploring innovative collaborations to revolutionize the sports landscape.

This move follows Tether’s previous involvement in the sports industry, such as its sponsorship of FC Lugano through its Plan ₿ initiative. With the increasing interest of crypto firms in the multi-billion-dollar sports industry, especially as traditional betting sponsors exit, there are new opportunities for crypto businesses to reach millions of fans worldwide.

Moreover, crypto companies are not only focusing on football. Racing franchises are also seeing a surge in digital asset partnerships. For example, on the same day as Tether’s Juventus announcement, Coinbase secured a sponsorship deal with Formula 1’s Aston Martin team, funded using Circle’s stablecoin, USDC.

Tether’s investment in Juventus reflects a growing trend of crypto companies exploring the sports world as a way to integrate digital assets with global fanbases and expand their influence beyond traditional industries.