Trump-backed WLFI invests $100 million in cryptocurrency purchases

World Liberty Financial (WLFI), a decentralized finance (DeFi) project associated with President Donald Trump, made a notable move in the cryptocurrency market by spending $100 million on a variety of digital assets shortly before his inauguration. This investment was part of WLFI’s broader strategy to accumulate significant positions in major cryptocurrencies and further solidify its presence in the DeFi space.

According to Arkham Intelligence data, WLFI’s on-chain address acquired a substantial amount of Ethereum (ETH), purchasing approximately $47 million worth. In addition, the project made significant purchases of other major digital assets, including Aave coins valued at $4.4 million, $4.5 million worth of Tron (TRX) from Justin Sun, and Wrapped Bitcoin (WBTC) worth $47 million. WLFI also acquired $5.5 million in Chainlink (LINK) and $4.5 million in Ethena Labs tokens (ETHENA), diversifying its holdings across different blockchain ecosystems and projects.

The Trump family’s involvement in WLFI is underscored by the roles of President Trump’s sons, Eric Trump and Donald Trump Jr., who are listed as “Web3 Ambassadors” on WLFI’s official website. President Trump himself holds the title of “Chief Crypto Advocate,” while his youngest son, Barron Trump, is featured as a “DeFi Visionary.” The project’s team also includes prominent figures from the DeFi space, such as Chase Herro and Zachary Folkman, who were previously part of Dough Finance—a DeFi platform that was exploited for $2 million in cryptocurrency last July.

The timing of the crypto purchases coincided with WLFI’s token sales gaining momentum ahead of Trump’s inauguration. As of January 20, 2025, WLFI had sold 85% of its 25 billion token supply, amounting to approximately 21.7 billion tokens worth over $1 billion. This marks a significant shift from the slower start WLFI experienced when its token sales began in October of the previous year. Despite the early challenges, the sale’s acceleration suggests growing interest and confidence in WLFI’s long-term potential within the DeFi ecosystem.

WLFI’s aggressive accumulation of cryptocurrencies highlights its ambitions to establish itself as a key player in the decentralized finance space, leveraging the Trump family’s influence and strategic investments in high-value digital assets. As WLFI continues to grow and gain traction in the DeFi market, it will be interesting to see how its token sales evolve and whether its cryptocurrency holdings can help solidify the project’s position in the ever-expanding Web3 landscape.