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The Story Behind Upland: Bridging the Real and Virtual Worlds
In early 2018, during a late-night brainstorming session, the co-founders of Upland—Mani, Idan, and Dirk—found themselves at the crossroads of innovation and imagination. The world was already buzzing with excitement over digital collectibles powered by NFTs (Non-Fungible Tokens), a trend popularized by projects like CryptoKitties. As they chatted about the future of blockchain technology and its potential, a bold idea began to take shape.
The Vision: Tokenizing the Real World
The co-founders wondered aloud: “What if we could tokenize the real world?” Imagine a world where every property on Earth could become a unique, blockchain-verified, non-fungible asset—properties that are tied to real-world addresses, yet can be traded virtually.
This idea was inspired by games like Monopoly, which revolve around buying, selling, and owning properties. But Upland’s vision was far grander—it wasn’t just about digital ownership in the abstract, but rather true ownership of real-world assets, represented as NFTs within a virtual economy.
Thus, Upland was born.
Building Upland: A Metaverse of Property, Play, and Profit
From that moment, the co-founders were determined to bring their vision to life. They began meeting almost every day, working tirelessly to refine the idea. Upland wasn’t just about gaming—it was designed as a metaverse where people could play, socialize, and even earn a living. By blending the real and virtual worlds seamlessly, Upland created a digital open economy that would be accessible to anyone, regardless of their technical know-how.
Their ambition was to build a platform where players could buy, sell, and trade virtual properties linked to actual physical addresses. This would allow them to experience the thrill of real estate ownership, but in a digital, blockchain-powered universe.
The Birth of Uplandme, Inc. and Early Development
With the conceptual framework and technical foundation in place, Uplandme, Inc. was officially incorporated in July 2018. Following a successful seed round, with backing from angel investors and C3 Venture Capital (formerly FinLab AG), the development efforts were ramped up.
By December 2018, coding efforts for the project were in full swing, and by June 2019, the closed beta version of Upland, featuring the city of San Francisco, was launched to a select group of early users. This beta version allowed users to experience the first iteration of Upland’s vision, where they could purchase, sell, and trade properties in San Francisco, each tied to real-world addresses.
Upland’s Growth and Accessibility
In January 2020, Upland’s open beta officially launched, making the game accessible to players worldwide across iOS, Android, and the Web. Since then, the platform has continued to evolve and expand, adding new cities and features, and introducing more users to the concept of blockchain-based property ownership in a virtual economy.
The platform has since grown into one of the leading blockchain-based metaverse games, where users can collect virtual properties and even monetize their holdings through the Upland economy.
What Makes Upland Unique?
- Real-World Property Tied to Virtual Assets: Upland allows players to buy, sell, and trade virtual properties linked to actual physical locations. Each property is represented by an NFT, giving it true ownership on the blockchain.
- Open Economy: The platform isn’t just about collecting assets for fun—players can earn real-world money by buying, selling, and trading properties within Upland’s digital economy.
- Social and Interactive: Upland isn’t just a game; it’s a metaverse where people can socialize, form communities, and participate in economic activities just like in the real world.
- Accessibility: Unlike many other blockchain-based projects, Upland is designed to be accessible to everyone—whether you’re a casual player or a blockchain expert. The platform focuses on ease of use, enabling anyone to participate in the digital economy without requiring deep technical knowledge.
Looking Ahead: The Future of Upland
As Upland continues to grow, it is expanding its cities, features, and user base. With real-world property ownership powered by blockchain, Upland has the potential to redefine the way people think about property, assets, and the future of digital economies.
For more information about Upland or to start building your virtual real estate portfolio, visit the official Upland website.
Upland is a visionary project that merges real estate with blockchain technology to create a thriving, player-driven digital economy. From a simple idea to a full-fledged platform, Upland’s journey has just begun, and the future looks incredibly promising as it continues to build bridges between the real world and the virtual world.
Yogi Don –
Ever evolving landscape dynamic and growth is constant for all players. One can participate and enjoy the game without spending money on everything. Love the web3 integration and metaVentures, collectibles for fans, cool art style and community! *****
Mohamed Gabr –
It’s not a scam, you can make real money in this game, yet it’s not that easy, you have to spend some time knowing how it works. The main skill you’ll have to learn is patience, you’ll need to follow and use out sources to get important data that will help you making your decisions. You need to accept the fact that you’ll lose real money until you learn how to make it in game. The game is still growing, there are a lot of feature we players wish to be added to the game in the future
Shae Watkins –
For some reason everything is zoomed. Everyone exceeds the edge of the screen. Also sometimes I will open the app and it will not take up all the screen but only the top left corner. Sorry but it’s terrible and I will no longer use this app.
Adam Tilden –
Now it seems this game is just the most boring one out there. You used to collect rents once a month and it would be a decent amount, now its some bs percentage that’s super low so you get like 150 upx a week. Plus every property on sale is on the web or ridiculously high priced. Boring game with no real upside, upx worth is like .0001 cent
Jeremy Burg (jHamilton) –
UPDATE: thanks for further proving my point with your inaccurate response to my genuine concerns that you don’t seem to understand even though it’s your own interface and in-game messaging system. Do better. They can’t even be bothered to provide accurate inbox / messaging info for players. Community Management team is horrible. Try the game but don’t spend USD.
Adam G –
Was a user of this game. Didn’t do the weekly login. Lost anything I had accumulated. Which isn’t much since the game is heavily pay to progress. You make little to nothing if you aren’t buying UPX. Tried to start over. When I find an affordable property, I’m too far out of range. You’re damned regardless of what you do in this game.
Davin Ward –
Money grab. The developers are constantly reducing property incomes and adding restrictions to try to slow down the game economy and force more people to spend real money to advance in the game. Honestly, the core gameplay loop isn’t very fun to begin with, and their main focus seems to be to make the game more profitable rather than more fun. I log in once a day to collect my property income more out of habit than anything else. Once every six to twelve months I can actually buy a property.
going viral videos channel –
Restoring the account 4th time. Everytime it expires if we not extend visa upland weekly. Then you have to start from zero. But still working again to have something from it. It’s interesting but moral loses when you have to again restart from zero. Earned UXP should also be restored from where it left to keep interest in game. Hope this suggestion will make it more interesting for uplanders.
albertus ronny –
Pretty satisfying, however, I encountered problem when playing on mobile. I cannot resize the appearance of the map and everything looks too big for my screen. Can’t even see all of the options in my phone. I guess I can only play using the PC version.
Cody Gould (Suladeath imposte3354R) –
If I could give negative stars, I would. I started out enjoying this game more than a year ago before it became such a blatant cash grab. Slowly, more and more “exclusive” features have been rolled out that require real money to be spent in-game. Well, I actually paid money in this game, but now, after the latest update, I can’t even log into my account anymore, so it really was all a huge waste.