Metaplanet Inc., a Japanese investment firm, has significantly increased its Bitcoin holdings with the purchase of an additional 156 BTC, bringing its total Bitcoin assets to 2,391 BTC. The acquisition, announced on March 3, was made at an average price of 12.95 million yen ($85,483) per Bitcoin, resulting in an investment totaling 2.021 billion yen ($13.34 million). This purchase continues Metaplanet’s aggressive strategy of integrating Bitcoin into its business model, which started in July 2024.
Metaplanet’s Bitcoin holdings have grown rapidly since the firm officially decided to integrate Bitcoin into its corporate strategy. Initially, in July 2024, the company began with just 161 BTC. As of March 2025, its total Bitcoin holdings have surged to 2,391 BTC, reflecting the firm’s focus on building a substantial position in the cryptocurrency market. The strategic focus on Bitcoin is being supported by a well-defined capital-raising approach.
To fund its Bitcoin purchases, Metaplanet has utilized several financial instruments, primarily through the issuance of bonds and stock purchase rights. In February 2025, the company raised 4 billion yen ($26.4 million) by issuing its 6th Series of Ordinary Bonds to EVO FUND. These bonds are zero-coupon, meaning they do not carry any interest payments. To create a sustainable funding mechanism for its Bitcoin accumulation strategy, Metaplanet plans to redeem these bonds using the proceeds from its stock acquisition rights.
Furthermore, Metaplanet has repaid a portion of its earlier bond issues ahead of schedule. By February 19, 2025, the firm repaid 2 billion yen ($13.2 million) of its previous bonds, clearing the remainder of 2 billion yen by February 21. In line with its ongoing fundraising efforts, the company issued another 2 billion yen ($13.2 million) in bonds on February 27, 2025, under its 7th Series of Ordinary Bonds. These bonds are set to mature on August 26, 2025.
In addition to expanding its Bitcoin holdings, Metaplanet has introduced a new key performance indicator called BTC Yield, which measures the ratio of Bitcoin accumulation to share dilution. This metric has shown remarkable results, with a BTC yield of 309.8% in Q4 2024 and 31.8% from January 1 to March 3, 2025. This high yield demonstrates the firm’s ability to grow its Bitcoin holdings effectively and manage its capital raise strategy.
As of March 3, 2025, Metaplanet has invested a total of 29.83 billion yen ($196.87 million) in Bitcoin, with an average buying price of 12.47 million yen ($82,322) per Bitcoin. This large-scale investment in Bitcoin represents Metaplanet’s continued commitment to the cryptocurrency and its belief in the long-term value of the digital asset.
Through this aggressive accumulation strategy, Metaplanet is positioning itself as a major player in the growing Bitcoin market. The firm’s approach underscores its belief in Bitcoin’s potential as a store of value, while also reflecting the broader trend of institutional investment in cryptocurrency.