BNB Chain Unveils New $100M Liquidity Plan for Native Tokens

BNB Chain has launched a new $100 million liquidity program designed to support native tokens listed on major cryptocurrency exchanges. The Permanent Liquidity Support Program, which went live on March 24, 2025, is a continuation of previous rounds, where $4.4 million was provided in liquidity support. This new initiative aims to incentivize projects that achieve listing milestones on top centralized exchanges (CEX), with a focus on promoting further growth and adoption within the Binance ecosystem.

The program offers liquidity rewards to projects that list on top CEX platforms, with the goal of enhancing the visibility and liquidity of native tokens. It supports projects from a variety of sectors, including memecoins, artificial intelligence, decentralized finance, and gaming. The eligibility criteria for the program require tokens to be fully native to BNB Chain, have a market cap of at least $5 million, a minimum of 10,000 holding addresses, and a daily trading volume of over $1 million.

In terms of reward distribution, tokens listed on major exchanges like Binance, Coinbase, and Upbit will receive the largest reward, while those listed on exchanges like Kraken, Bybit, and OKX will be eligible for slightly smaller rewards. Tokens listed on other exchanges, including KuCoin, Crypto.com, and Gate.io, can also receive liquidity support, though the reward amounts differ based on the exchange’s tier.

The program is initially set for a three-month trial period, during which its effectiveness will be evaluated, before being potentially extended for a long-term campaign. The initiative is expected to strengthen the liquidity of native BNB Chain projects and help them gain greater traction on centralized exchanges, further cementing BNB Chain’s role in the broader cryptocurrency ecosystem.