Bitcoin’s popularity on X grew by 65% year-over-year in 2024

In 2024, Bitcoin’s presence on X (formerly known as Twitter) saw a significant increase, with mentions growing by 65% year-over-year. According to data from social listening platform Visibrain, more than 140 million tweets containing “Bitcoin” were published on the platform during the year. This surge in conversation reflects Bitcoin’s dominant role in digital asset discussions throughout 2024.

Bitcoin-related posts on X reached their peak early in the year, coinciding with the approval of spot Bitcoin exchange-traded funds (ETFs) by the U.S. Securities and Exchange Commission (SEC). This approval was a major milestone, and the new BTC ETFs collectively managed over $110 billion in investor assets, surpassing the holdings attributed to Bitcoin’s mysterious creator, Satoshi Nakamoto. The buzz around this event spurred widespread discussions on X.

As the year progressed, Bitcoin mentions gradually retreated from their January highs, although social media chatter was reignited by significant events such as Bitcoin’s halving—a scheduled reduction in the rewards given to miners that happens every four years, increasing Bitcoin’s scarcity. Additionally, discussions spiked again in November, following President-elect Donald Trump’s victory, with his promises to make the U.S. a global leader in crypto adoption.

The conversation around Bitcoin reached another high point in early December, when the cryptocurrency broke the $100,000 mark for the first time, a milestone that triggered over 1 million tweets on X. This was followed by a slight cooldown, with Bitcoin trading at around $95,000 on December 26 as the Santa Rally began to lose steam heading into the New Year.

Overall, 2024 was a year of heightened Bitcoin awareness and engagement on X, driven by significant regulatory developments, market movements, and prominent political figures advocating for cryptocurrency.