SeaDream Yacht Club Embraces Bitcoin for Cruise Bookings with Coinbase Commerce Partnership

SeaDream Yacht Club, a renowned Norwegian luxury cruise operator, has introduced a new payment option that allows customers to book cruises and full-yacht charters using over 200 cryptocurrencies, including Bitcoin (BTC). This move, announced during the 2025 WAGMI Blockchain Conference in Miami, marks SeaDream as the first cruise operator to offer cryptocurrency payments for all of its voyages.

The company has partnered with Coinbase Commerce, the crypto payment solution developed by Coinbase, a major U.S.-based cryptocurrency exchange. This platform enables businesses to accept payments in digital currencies from around the world, and SeaDream is taking full advantage of this by offering its customers the ability to pay using Bitcoin, Ethereum (ETH), and many other digital currencies.

By accepting cryptocurrencies, SeaDream Yacht Club is responding to the increasing demand from travelers who prefer to use digital assets over traditional payment methods. According to Andreas Brynestad, the President and CEO of SeaDream Yacht Club, this move allows the cruise line to cater to its global clientele, many of whom are tech-savvy and inclined to use cryptocurrencies for transactions. This approach also eliminates the need for currency exchange when dealing with international customers, simplifying the process and making payments more efficient.

As part of the integration, SeaDream Yacht Club has implemented a digital payment solution for cryptocurrencies on its official website. The system will be incorporated into the company’s existing booking infrastructure in the coming weeks, making it easier for customers to complete bookings using digital currencies. This is a significant step for the luxury cruise operator, as it creates an even more seamless and modern booking experience for those who prefer to pay in crypto.

One of the standout features of this initiative is that SeaDream will also accept cryptocurrency payments for full-yacht charters. This development is especially noteworthy because large transactions, like those for exclusive yacht bookings, often involve significant international payments that can be slowed down by traditional banking processes and currency conversion rates. By enabling cryptocurrency payments, SeaDream Yacht Club removes those hurdles and provides a more streamlined and immediate process for high-end customers seeking to book unique voyages.

SeaDream Yacht Club’s decision to integrate cryptocurrencies into its payment system reflects the broader trend within the travel sector, where digital currencies are gaining traction. In fact, Virgin Voyages, another cruise line based in Florida, also began accepting Bitcoin for cruise bookings in January 2025, signaling a growing shift in the industry toward cryptocurrency adoption.

Additionally, companies like Travala, a blockchain-based travel agency, have been expanding the use of cryptocurrency in travel-related transactions. Travala partnered with Skyscanner in September 2024, offering travelers the ability to book over 2.2 million hotels through their platform using cryptocurrency.

In conclusion, SeaDream Yacht Club’s integration of Bitcoin and other cryptocurrencies into its payment system is a significant step forward in the travel sector’s adoption of digital currencies. By offering cryptocurrency as a payment method for cruises and luxury yacht charters, SeaDream is positioning itself at the forefront of the digital payment revolution, attracting a new generation of customers who prefer to transact in digital assets. As cryptocurrencies continue to gain popularity across various industries, this move will likely serve as an example for other companies in the travel and tourism sectors to follow.