Binance Survey: 45% of New Users Joined in 2024, AI Tokens Expected to Lead in 2025

Binance’s latest Global User Survey, which included over 27,000 respondents from various regions including Asia, Australia, Europe, Africa, and Latin America, revealed significant insights into the evolving trends within the cryptocurrency market. One of the most notable findings from the survey is that nearly half of Binance’s users (45%) joined the cryptocurrency market in 2024, with a substantial portion of them being new adopters. Specifically, 24.52% of users entered the space in the last six months, and 20.60% have joined within the past year. This suggests that the crypto market is experiencing a fresh wave of interest and adoption, largely driven by new users who are exploring the digital asset space for the first time.

Among these new adopters, it was found that many are still cautious about the extent of their investments. Approximately 43.97% of respondents reported that they have invested less than 10% of their funds into crypto assets. Additionally, 24.33% stated that between 10% and 25% of their wealth is tied up in cryptocurrencies. This indicates a measured approach among new investors, with many preferring to start small as they navigate the complexities of the crypto ecosystem. However, the data suggests that the growing interest in crypto is steadily increasing, with more and more users becoming engaged in the market.

Looking ahead, the survey also asked participants to predict which sectors would lead the crypto market in 2025. The most prominent answer was AI tokens, with 23.89% of respondents expressing confidence in the rise of these tokens. The surge in artificial intelligence technologies has been one of the key trends influencing the broader tech and financial sectors, and respondents expect AI tokens to play a central role in the future of crypto. Following AI tokens, meme coins emerged as another favorite among users, with 19.09% anticipating that these tokens would experience significant growth in 2025. DeFi (decentralized finance) tokens and layer 1 tokens, such as Ethereum and Solana, were also seen as important players in the future, together making up 24% of responses.

In terms of the most popular cryptocurrencies, the survey revealed some interesting preferences among traders. Meme coins, which are often seen as more speculative and volatile, were the most widely held assets, with 16.1% of respondents reporting that they hold meme coins. Bitcoin (BTC), the largest and most recognized cryptocurrency, was the second most popular, with 14.44% of participants indicating that they hold BTC. Despite its prominent status in the crypto space, Ethereum (ETH) fell behind Binance Coin (BNB) in terms of user holdings. Binance Coin, the native token of the Binance exchange, was held by 14.23% of participants, slightly surpassing Ethereum, which stood at 13.29%.

The survey also delved into broader sentiments surrounding the future of cryptocurrency adoption. It found that there is growing confidence in the long-term potential of crypto and its wider acceptance. About 20% of respondents anticipate that more crypto regulations will be introduced in 2025, which could help provide clarity and stability to the market. This aligns with the ongoing global discussions surrounding the need for clearer regulatory frameworks to govern cryptocurrencies and protect investors. Another 16.1% of respondents expect that more traditional financial institutions and investors will enter the crypto space, further legitimizing the industry. Additionally, approximately 16.51% of users believe that there will be an increased implementation of blockchain technology in real-world applications, such as supply chain management, healthcare, and finance.

When asked about the motivations that led them to adopt cryptocurrency, many respondents cited the rapid growth potential of the crypto market as the primary driving factor. About 22.4% of respondents identified the potential for high returns as the main reason for their interest in crypto. The decentralized nature of cryptocurrencies was also a significant factor for 18.78% of participants, who appreciated the autonomy and control that comes with using decentralized digital assets. Furthermore, the ease and speed of crypto transactions were highlighted by 17.16% of respondents as key factors influencing their decision to invest in cryptocurrencies.

Binance’s CEO, Richard Teng, commented on the findings of the survey and noted the exchange’s continued growth, with a 40% increase in user fund deposits, amounting to a total of $21.6 billion in 2024. This surge in deposits reflects the growing volume of crypto transactions and the increasing participation of new and existing users in the market. As more people join the crypto ecosystem, Binance continues to be a major player in facilitating access to a range of digital assets and financial products.

In conclusion, Binance’s Global User Survey paints a picture of a rapidly evolving cryptocurrency landscape, with new users flocking to the market and emerging sectors like AI tokens and meme coins expected to take center stage in the near future. As regulatory frameworks develop and more traditional institutions engage with the crypto space, the outlook for wider adoption and integration of cryptocurrencies into everyday life looks promising. The survey underscores the continued growth of the crypto market, driven by increasing confidence from users and expanding use cases across various industries.